by Andrew Pacholyk MS L.Ac

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

it’s essential to optimize your site for conversions and search engines. This helps your business get higher rankings in search engines and improves your overall site quality. Additionally, it improves the user experience.

According to Peter Morville, SEO expert, your website should have information that is:

Useful: Your content needs to be unique and satisfy a need.
Usable: Your website needs to be easy to use and navigate.
Desirable: Your design elements and brand should evoke emotion and appreciation.
Findable: Integrate design and navigation elements to make it easy for users to find what they need.
Accessible: Content needs to be accessible to everyone – including the 12.7% of the population with disabilities.
Credible: Your site needs to be trustworthy for users to believe you.
Valuable: Your site needs to provide value to the user in terms of experience and to the company in terms of positive ROI.

The SEO Framework, as the name describes, is a WordPress plugin for SEO. It was created for WordPress environments much like; this means that it’s built with users in mind who want to focus on getting their website ready in an enterprise-like and stable environment, without a hassle, without SEO knowledge required, without advertisements, and without branding.

In her own words. The creator of SEO Framework, Sybre Waaijer:

“When I first started with WordPress, I noticed how hosting companies could mistreat us and how ill-prepared they are for WordPress. So, I set up a hosting environment solely for WordPress. Because of that, I became a server administrator, a database manager, a theme builder, a full-time support agent, and a full-stack WordPress plugin developer, etc. etc.

To make that work, I had to automate every aspect of the WordPress hosting environment. One of these things was SEO, achieved via a plugin called “AutoDescription.” The plugin that provided that gained popularity on WPMUdev, and eventually, I shipped it to on a recommendation from their staff. Since then, I renamed it to “The SEO Framework,” and it attracted over 100,000 users to this date.”

“While embracing the community, I soon noticed how many plugin authors lie to you and abuse their power to sell you stuff. It’s an aggressive market, and I’ll always stay clear of such dubious practices. I’m actively challenging those plugin authors with The SEO Framework–showing them how you should develop for WordPress. All this helped The SEO Framework get where it is today. And I love every aspect of it.”

Here at, we have used The SEO Framework plugin for several years and it has been a game changer. It quickly allows us to implement, organize, and confirm our choices with easy, color coded bars. The plugin lets us know if we are within the word count for descriptions of products, articles, and keywords.

In conclusion, boosting your keywords, descriptions, and making your website more viable is an important task that will improve your business and get you more customers. Never stop improving!

    Your Cart
    Your cart is emptyReturn to Shop